Writing for Designer Beef (located in Detroit, Texas) gave me the chance to merge storytelling with strategy in a really unique space—luxury meat and ethical farming. I created blog content designed to drive traffic and boost conversions for their online store, highlighting everything from their premium feed practices to their focus on humane, spacious living conditions for their stock.
The goal was always twofold: build trust with potential buyers and get more eyes (and clicks) on their beef and produce inventory. It was exciting to be part of an e-commerce strategy that didn’t just sell a product but told the story of quality, care, and craft.
