marketing copywriter & content specialist - westfield state university
Since 2023, I have been employed full-time by my alma mater, Westfield State University. My job responsibilities as the Marketing Copywriter are diverse but primarily require me to be responsible for all text-based copy that the University publishes in addition to writing copy for our Admissions and Continuing Education offices.
Prior responsibilities included writing press releases, emergency communications, and the weekly campus newsletter; between early March 2023-2025, in one month after taking control of the project, the newsletter garnered 8K views (between internal and external audiences), which was thousands more than it generated prior. It’s my duty as a brand ambassador to partner with the rest of my incredible team and ensure coherency in all areas.
Below, I’ve attached samples of copy I’ve written/edited for mailers/brochures/email campaigns sent out to both students and parents, along with copy for print programs that have accompanied some of our most important institutional events.
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mailing brochure;
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travel brochure;
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promotional one-sheeter;
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event copy;
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event copy;
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drip email campaign;
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drip email campaign;
below, I’ve attached samples of copy from our online campus tour. I single-handedly spearheaded this project and both planned and published copy for each of our tour stops using our institutional and friendly tone & voice.
In terms of ROI, the tour racked up over 15K views within a year's timespan. (For comparison's sake, we have approximately just under 5K students attending at any given time!)
